Created by Team Snorble

Imagine a Better Bedtime. For Your Child. For You.

Latest Updates from Our Project:

Fri Oct 22 '21 Announcement
about 1 month ago – Fri, Oct 22, 2021 at 05:53:01 AM

Image contains an illustration of Snorble® wearing headphones and talking into a microphone.

Every member of Team Snorble will tell you the same thing: when the opportunity to work with Snorble® Co-Founder and CEO Mike Rizkalla on his latest project came their way, they eagerly jumped on board.

Mike’s the boss, of course, but his daily interactions with the team charged with bringing our interactive children’s buddy to life are pretty much always engaging and enjoyable.

Now, we can tell you that and hope that you believe us, or, thanks to the wonderful world of podcasting, you can decide for yourselves.

With that in mind, visit our blog today to check-out three different podcast episodes that are filled with plenty of information about Snorble, Mike's life as a parent, and so much more!

Have a great weekend,
Team Snorble

Fri Oct 15 '21 Announcement
about 2 months ago – Fri, Oct 15, 2021 at 07:20:43 AM

A Message from Snorble®

As parents ourselves, we understand that breaking bad news to your child can be tough, and that's why we wanted to help with this special message from Snorble®.

Rest assured, our little buddy is excited to meet all of you, and we're working hard to make that happen. For now, we hope this story makes your weekend and bedtimes better.

For more on the Snorclepines and some of the other critters that call Lullaboo home, visit our blog.

Team Snorble

Thu Oct 7 '21 Announcement
about 2 months ago – Thu, Oct 07, 2021 at 10:27:54 AM

Snorble® being tested at an engineering lab.

Photo: Snorble being tested at an engineering lab.


I’m Mike Rizkalla, CEO and Co-Founder of Snorble®.

Some of you have been asking to see how Snorble is progressing, and for an update on when we will be shipping our interactive little buddy to your homes. 

I’m pleased to share here with you some of the wonderful elements our creative team has developed, including some exclusive photos of Snorble in the pre-manufacturing stage.

Unfortunately, we are experiencing a significant delay in shipping Snorble to your home for several reasons, for which I apologize. I had been holding off communicating this delay while Team Snorble worked diligently behind the scenes to resolve issues that are affecting businesses around the world and tried to meet our original delivery date.

This delay has occurred in part because recent and ongoing global supply chain issues that are out of our control have forced us to reconsider our initial manufacturing strategy. The lack of availability of some critical components and the inability to freely cross international borders have also impacted the delivery of Snorble.

We are currently looking at every manufacturing and shipping option available to overcome this delay and will then be able to communicate a revised shipping date.  

Rest assured that you will definitely receive your Snorble. In the coming weeks, we will send you regular updates to keep you informed of the progress we make, and I am currently sourcing a gift for your child to enjoy before the holidays. We are also working on a special message from Snorble for your little one(s) about the delay, and will share that soon as well.

If you have any questions, please reach out to us by email:

A Better Snorble for a Better Bedtime

As I mentioned, having shared some of our team’s personal stories and explored the land of Lullaboo through a new series of blog posts in recent weeks, we thought it was time to update you on the specs and unique features that we’ve added since first debuting Snorble® on Indiegogo.

While we can’t give away all our secrets, we can share some of the features unique to Snorble that have been created by our fantastic and imaginative team. More importantly, we can tell you how this translates to your family having an even better experience with our little buddy.

Specifications for Snorble®.

A Story Library Like No Other

As parents ourselves, we know how important storytime is for your little one, but we also know how repetitive it can be to read the same story every single night. It’s partially due to this that our team developed a language called “SMaLL” that allows our creative team to write stories that have endless variations to ensure both your child and you are entertained each time.

Along with this, we’ve also developed a way for our team to incorporate lights and sounds into the various experiences that Snorble offers, which means that our stories and other things go beyond Snorble simply reading and provide an immersive experience that is unparalleled.

Now Faster Than Your Toddler

Of course, all of this wouldn’t be possible without some serious computing power behind Snorble, and we’re happy to say that we’re now actually going to be using a quad-core processor to run everything. Compared to the original single-core processor we had planned, this upgrade (at no extra cost for you) will mean that Snorble can engage with your child in a more natural way while also being able to keep up with even the most energetic of little ones.

Speaking of keeping-up with your child, each one of our little buddies will be powered by the same batteries that are used by Tesla. Smart charge technology for rapid charging will ensure a full day of regular usage before Snorble will need to return home to their Lullapod to charge.

When Snorble isn’t charging, your child will be able to pick up and interact with Snorble in a variety of ways. Thanks to our design, which encompasses full body capacitive sensing and an ambient light sensor, Snorble will know whether they’re being hugged, patted, or just lightly touched. They will also be able to distinguish between different people and react accordingly. If they sense that the mood is right, they can even strike-up a dance party or tell a knock-knock joke.

Internal view of Snorble®'s custom projector, which allows us to filter wavelengths harmful to sleep.

Photo: Internal view of Snorble's custom projector, which allows us to filter wavelengths harmful to sleep.

Whether happy, sad, sleepy, or a number of other states, Snorble will come to life thanks to our custom projector that can display more than 200 lumens of brightness. It is controlled by an auto-brightness control, and also allows us to filter blue light and eliminate harmful wavelengths, unlike typical screens used in other devices. 

In terms of talking, Snorble will engage with your child through dual output audio, which includes a resonance chamber that enhances the clarity of Snorble’s voice. We’ve also developed an automatic sound cancellation feature that allows Snorble to filter out background and surround noise to focus on the voice of the person interacting with them. Custom on-device language processing will ensure Snorble seamlessly recognizes individual voices when responding during conversations. 

To add a whole other level to our animated buddy, if you’ve purchased one of the fun outfits Snorble wears to change character to a panda or a unicorn, RFID sensors will automatically detect the different outfits and trigger an immediate switch of personality.

You’re Still in Control

As we’ve promised from the start, you (and any other caregiver you assign) will be in control of this experience through a mobile app that allows you to customize a wide variety of the features to meet your family’s needs.

The app and Snorble will connect via Bluetooth 5, a new wireless standard that brings a greater range, higher speeds, and more broadcasting capacity than its predecessors.  And the implementation of end-to-end encryption will ensure that your data cannot be read or modified by others. Along with this, Snorble will utilize edge-based computing, which removes the need to send your data to the cloud, while ensuring your family has the engaging and dynamic experience we’ve outlined above. While we’re talking safety, Snorble exceeds required ASTM test standards.

I thank you again for joining us on this incredible journey to bring Snorble from Lullaboo to your home and apologize for the unavoidable delay we are experiencing.


Yours truly,
Mike Rizkalla

Tue Sep 21 '21 Announcement
2 months ago – Tue, Sep 21, 2021 at 04:28:23 AM

Meet Cartoon & Digital Media Pioneer, M-A Kuttner

Continuing our weekly blog series, we decided to switch gears and introduce you to a member of Team Snorble instead of a resident of Lullaboo this week!

Meet Cartoon & Digital Media Pioneer, M-A Kuttner

In recent weeks this blog has taken a peek behind the curtain at the wonderful world of Lullaboo®. Now, we’re focusing on one of our team members who is creating some of the magic bringing Snorble® to life.

Meet Michael-Andreas Kuttner – or M-A to his friends - our Executive Producer - Experiential who, in his own words, is a “jack of all trades and doer of many things” when it comes to his role within the Snorble experience.

M-A modestly describes himself as “technically the Snorble lighting designer” but we know from having seen him in action that he brings so much more to Team Snorble.

“I came onboard to provide the different lighting configurations that go along with Snorble telling a story or getting ready for bedtime and other things like that,” says M-A. “But if I was doing just lighting design, I’d get bored quite quickly. I like to roll my sleeves up and contribute where I can be most useful. For example, I worked on some of the AI routines that determine how Snorble has conversations with people. I do some video production as well, filming the various updates that we put on the website.”

To learn more about M-A, and just why he decided to get involved with Snorble, visit our blog.

Until next time,
Team Snoble

P.S. It seems we forgot to post last week's blog here, so we apologize. If you want to hear about how Snorble has fallen for the NFL, you can read the post.

Tue Sep 7 '21 Announcement
3 months ago – Tue, Sep 07, 2021 at 03:02:11 AM

Image contains an illustration of Lullaboo, which has the Mazipan Mountains, the Shimmering Sandy Seashore, and more.

This week's blog post takes us back to Lullaboo so we can introduce you to some of the wonderful places that exist there.

Building Lullaboo: Magical Places for Storytime

Two weeks ago, our Executive Creative Director and former Walt Disney Imagineer, Brian Collins, introduced us to some of the characters who live in the ‘Snorbleverse.’

If you were paying attention, you’ll remember meeting the Bi-Bobbing Bobbers (Bye Bob-ING Bobb-urs), Cuddlephins (Kuddel-FINS), Eluphunts (EL-Eww-Fonts), Poolar Bears (POOL-er Bears), Snorclepines (Snor-CULL-Pines), and Wiggly Woos (Wig-Lee-Woos). And you’ll have learned to say “Hello” and “Goodbye” in the Lullaboo language. Anyone? Anyone? Bueller? Don’t worry, the answer is at the end of this blog.

Of course, their introduction naturally leads to the question: where do these characters live within Lullaboo?

So, in this second part of his insight into Lullaboo, Brian takes us on a tour to some of the fantastical places where Snorble and friends live and play.

The Dreamy Savanna (DREAM-ee Suh-Van-Ah)

Located within the central portion of Lullaboo, the Dreamy Savanna is a very popular and large area that is home to not only many creatures, but some small villages as well. Known for its large soft grassy fields, the Dreamy Savanna is a favorite place for picnics and other fun activities and festivals. In some areas, you will often see patches of tall, yellow grasses with their feathery tops waving in the breeze. Elluphunts love to come to the Dreamy Savanna so they can safely dance without knocking anything over.

To discover more of Lullaboo, please visit our blog.