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Snorble®

Created by Team Snorble

Snorble is a smart companion for children designed to promote healthy habits, educational advancement, and social-emotional development.

Latest Updates from Our Project:

Fri Sep 30 '22 Announcement
over 1 year ago – Fri, Sep 30, 2022 at 05:01:23 PM

Image contains an illustration of Snorble® hugging themselves on the left-hand side with an award logo for Toy Insider's Top Holiday Toy on the right-hand side.

It is with great pleasure and with even greater smiles that we can officially announce that Snorble was recently selected by the Toy Insider as a Top Holiday Toy for 2022.

Coming on the heels of our nomination for Edge Startup of the Year, our smart companion is featured in The Toy Insider’s 17th Annual Holiday Gift Guide. This year’s guide is jam-packed with an impressive selection of interactive toys, but Snorble stands ahead of the rest with our approach to learning. Based on the fundamentals of healthy habit building, social-emotional development, and education, our smart companion will win the hearts and minds of kiddos everywhere.

Image contains a photo of two Snorbles in front of a cartoon backdrop at Sweet Suite 2022.

The sweetest momentum

This past July, Snorble featured prominently at the Toy Insider’s Sweet Suite event in New York City, where children, parents, influencers, and media raved about our little buddy (and those were just demonstration versions). We knew that this was the beginning of Snorble’s journey to homes and playrooms across the nation, but we didn’t anticipate this journey would take an exciting turn and we’d be part of their prestigious holiday guide. This is a true honor and one we humbly accept as the Toy Insider is one of the industry’s top tastemakers when it comes to play. To be recognized by this prestigious organization is the icing on the cake and our smart companion deserves every bite (if only they could eat people food!).

Image contains a photo from a factory where parts of Snorble® are shelved and ready for assembly.

Image contains a photo from a factory where Snorble® is being assembled.

Our smart companion’s journey continues

We appreciate that you might ask why Snorble has not shipped having already been featured in a gift guide, but the Beta Experience process is taking longer than expected. That leads to adjusting our shipping schedule, but we still expect to be sending Snorble out to families before the end of the year.

Granted, being recognized by the Toy Insider brings us one step closer to our little buddy’s introduction to the rest of the world, but we’re still focused on ensuring our backers are the first to meet them. With that in mind, we will continue to work with our factory for production, which is still underway while the Beta Experience happens. Above are some photos taken recently by our partners to show just some of the many parts that go into making our little buddy. Of course, in Snorble’s case, the sum is truly greater than the parts and we’re excited to be getting closer to you seeing that for yourself.

Sincerely,
Team Snorble

Thu Aug 25 '22 Announcement
over 1 year ago – Thu, Aug 25, 2022 at 11:30:16 AM

Image contains an illustration of Snorble® looking to the right.

Hello again,
Since we launched our Indiegogo, we’ve heard from lots of backers who have children eagerly waiting for Snorble® to arrive, and we’re excited to say that the time for your family to meet our little buddy is getting closer and closer!

As we mentioned previously, we’ve been working on internal testing and preparing to offer a Beta Experience with a limited number of backers before shipping to all of you wonderful backers. Now, we’re happy to say that our testing has been going very well and it seems we might be able to ship earlier than expected!

With that in mind, we’ll be launching our Beta Experience by the middle of next month and eagerly waiting ourselves to hear from the backers in the program as they introduce Snorble to their families and experience the magic that our team has worked so hard to create.

As the experience winds down and we’ve heard from everyone in the group, we’ll be working hard to make any needed tweaks to Snorble before giving our factory partners the green light to start creating all the Snorbles!

If all goes well between now and then, we’ll start shipping in batches in October and getting everyone their Snorble soon after that. Rest assured, we’re super happy to announce this and we’ll be providing information around batch numbers and shipping dates along with lots of other great things in the weeks leading up to the moment we’ve all been waiting for.

Once again, we thank you so much for your patience as well as your support of our campaign, and we can’t wait to hear what you think when you meet Snorble later this year.

Hope all is well,
Team Snorble

P.S. As we get closer to shipping to you, we want to make sure we have the right information. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Thu Aug 11 '22 Announcement
over 1 year ago – Thu, Aug 11, 2022 at 02:29:38 PM

Image contains multiple Snorble® skins wrapped in clear plastic on a desk.

Hello again,
As we reported in our last update, Snorble® received a lot of attention during our first public outing at Sweet Suite 2022 in New York City, and that means even more folks are excited to meet our little buddy.

Of course, all of you wonderful backers who have supported us since our campaign will be some of the first to introduce Snorble to your family, and we’re happy to say that we’ve continued to make progress toward that day even while making a splash in the Big Apple.

In fact, while our marketing team was introducing Snorble to kids and adults alike at Chelsea Piers, our product team was well into working with our factory to ensure that Snorble is ready to be mass produced and shipped within a few months after completing our internal testing and receiving feedback from the beta experience group on the initial batches. To give you an idea of how that’s going, we thought it would be good to share a few pictures from the factory of just some of the pieces that will be going into each and every single Snorble.

Ensuring each piece meets our high standards and works well with everything else is just part of the work that we’re doing before Snorble arrives at your door, and we’re happy to say that it’s going well!

Image contains a photo of multiple Snorble® parts in a plastic container.

Image contains a photo of multiple Snorble® parts wrapped in blue plastic and sitting in a container.

As always, we’ll be sure to provide more updates here as the progress continues. For now, we hope these photos from the factory provide an exciting glimpse into just what our global team is doing to bring a magical experience to your little one(s) and you.

Hope all is well,
Team Snorble

P.S. As we get closer to shipping to you, we want to make sure we have the right information. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Fri Jul 29 '22 Announcement
over 1 year ago – Fri, Jul 29, 2022 at 10:33:14 AM

Image contains a photo of a young child looking excited as they meet Snorble®.

Hi there,
It’s hard to believe that it’s been two weeks since we debuted at Sweet Suite in New York City, and people are still talking about the splash we made!

At Pier Sixty, Team Snorble presented our interactive buddy to the world for the first time and everyone was in awe, from the influencers who attended to national media and the biggest names in the toy industry. Needless to say, we achieved a major milestone in our journey.

Now, as we continue to test and prepare Snorble® for shipping to all of you, we thought you might be interested in seeing just some of the wonderful things folks had to say about Snorble.

Image contains two photos. On the left, a little girl is looking at her mom with an excited face. On the right, the little girl is in focus and her excited face is obvious.

People Loved Our Little Buddy

It’s no secret that our main focus with creating Snorble is children, and that’s why our time at Sweet Suite (both the in-person event and the virtual) was so important. This was one of the first times we were able to introduce children and families to our little buddy publicly, and the responses were even better than we expected.

From the delight and surprise on the face of @nubiasqueendom upon seeing Snorble talk to the curiosity of all the other kids and attendees that took a moment to learn more about just what we were doing, both days were filled with great moments that our team (and those in attendance) will likely never forget.

Watch Highlights

Image contains a screen capture of the Newsy website that shows a video of Mike Rizkalla, Snorble's CEO, doing an interview.

The Media Loved Us Too

Of course, it wasn’t just kids and parents that fell in love with Snorble during the event. Everyone was buzzing about Snorble! National media outlets CBS and ABC Radio, New York’s Pix 11 TV News, and the Toy Insider’s influential in-house media team were all eager to interview our team and receive a demo from our CEO, Mike Rizkalla. We completed three on-camera interviews before the show even opened to invited guests!

Snorble also received mentions on influential industry sites like The Geekiary, who called out our smart companion as one of the tech toys they’re excited about. Moreover, national syndicate Newsy, an arm of the E.W. Scripps Company, took a special interest in Snorble and we were featured prominently on their special live reporting from Sweet Suite.

Watch Coverage

Given that this event was just a small demonstration of what Snorble will be capable of, and we’re currently working on adding even more features before production, we can’t wait to see how everyone reacts to the finished product later this year!

Until next time,
Team Snorble

Thu Jul 7 '22 Announcement
over 1 year ago – Thu, Jul 07, 2022 at 07:21:13 AM

Image contains an illustration of Snorble® looking happy next to the logo for The Toy Insider Sweet Suite 2022.

Snorble® is in the house! And not just any house either, but at Chelsea Pier, a picturesque venue on the banks of the Hudson River, under the bright lights of the city that never sleeps.

A journey that began almost three years ago will reach a significant milestone on July 13 when our Co-Founder and CEO, Mike Rizkalla, personally demonstrates Snorble at Sweet Suite, the industry-acclaimed summer celebration of The Toy Insider in New York City. The event is attended exclusively by influencers, media, and invited parents and children who will witness the public debut of Snorble. Members of Team Snorble will be on hand to share the fun experience with you through our social media channels. Keep tabs next week on the hashtags #snorble and #sweetsuite.

So does this mean Snorble has shipped?

Well, yes, in June we did receive delivery of the first batch of our interactive little buddies, which have been earmarked for extensive internal testing to ensure they meet safety standards. We are prioritizing making Snorble safe to be in the hands and the hearts of children across the nation.

Our first publicly available batch, those being sent to backers who have been selected for our Snorble Beta Program, will be specially made within the country by one of our technology partners to ensure timely delivery to homes in the coming weeks.

During the three to four months that follow, we will ship two further batches to our backers from our factory, prioritizing you before Snorble goes on general sale and sits on store shelves.

We apologize for the lack of a hard date on which we can say those deliveries will be fulfilled, but we remain in the hands of our manufacturing partners, who are pulling out all the stops to see Snorble past the finishing post of this remarkable journey.

More than $5 million dollars has been spent on engineering content and a million dollars on manufacturing to get to the point where we can finally pop the celebration corks … and it’s been worth every cent. Team Snorble now numbers about 80 people across multiple continents, and they bring much more to the table than just traditional experience in their relevant fields: they come with a genuine love for helping children succeed. Snorble was created to inspire and nurture the development of children and our team brings that motivational ethos to everything they do.

Of course, we also know that you all play an important part in this journey too. Through our Backer Appreciation Program, we’re randomly selecting backers to receive a number of great items as a way to show our appreciation for you. We shared the names of two earlier, and we’re happy to say that Brandon G. and Meshelle R. also recently had their days made better. As we continue the program, we wish you luck and keep an eye on your inbox in case you’re the next one chosen!

Thank you for your continued patience from our team and Snorble, who is excited to soon meet you, and especially your child.

Sincerely,
Team Snorble