Snorble®

Thu Jul 7 '22 Announcement
almost 2 years ago – Thu, Jul 07, 2022 at 07:21:13 AM

Snorble® is in the house! And not just any house either, but at Chelsea Pier, a picturesque venue on the banks of the Hudson River, under the bright lights of the city that never sleeps.

A journey that began almost three years ago will reach a significant milestone on July 13 when our Co-Founder and CEO, Mike Rizkalla, personally demonstrates Snorble at Sweet Suite, the industry-acclaimed summer celebration of The Toy Insider in New York City. The event is attended exclusively by influencers, media, and invited parents and children who will witness the public debut of Snorble. Members of Team Snorble will be on hand to share the fun experience with you through our social media channels. Keep tabs next week on the hashtags #snorble and #sweetsuite.

So does this mean Snorble has shipped?

Well, yes, in June we did receive delivery of the first batch of our interactive little buddies, which have been earmarked for extensive internal testing to ensure they meet safety standards. We are prioritizing making Snorble safe to be in the hands and the hearts of children across the nation.

Our first publicly available batch, those being sent to backers who have been selected for our Snorble Beta Program, will be specially made within the country by one of our technology partners to ensure timely delivery to homes in the coming weeks.

During the three to four months that follow, we will ship two further batches to our backers from our factory, prioritizing you before Snorble goes on general sale and sits on store shelves.

We apologize for the lack of a hard date on which we can say those deliveries will be fulfilled, but we remain in the hands of our manufacturing partners, who are pulling out all the stops to see Snorble past the finishing post of this remarkable journey.

More than $5 million dollars has been spent on engineering content and a million dollars on manufacturing to get to the point where we can finally pop the celebration corks … and it’s been worth every cent. Team Snorble now numbers about 80 people across multiple continents, and they bring much more to the table than just traditional experience in their relevant fields: they come with a genuine love for helping children succeed. Snorble was created to inspire and nurture the development of children and our team brings that motivational ethos to everything they do.

Of course, we also know that you all play an important part in this journey too. Through our Backer Appreciation Program, we’re randomly selecting backers to receive a number of great items as a way to show our appreciation for you. We shared the names of two earlier, and we’re happy to say that Brandon G. and Meshelle R. also recently had their days made better. As we continue the program, we wish you luck and keep an eye on your inbox in case you’re the next one chosen!

Thank you for your continued patience from our team and Snorble, who is excited to soon meet you, and especially your child.

Sincerely,
Team Snorble

Fri Jun 17 '22 Announcement
almost 2 years ago – Fri, Jun 17, 2022 at 09:01:37 AM

Over the last two weeks, we started our Backer Appreciation Program by contacting the first two people that were randomly chosen for some extra special treatment, and we have to admit that we’re having a lot of fun doing it!

Upon selecting the names from all of those who preordered before June 1st, 2022, we started working with them to get the items they wanted to make their day better. The best part? We’ll do it again next week, so keep an eye on your email in case you’re the next one chosen. If so, you’ll be able to pick any of the following items for a value of up to $300:

Items

• House cleaning
• Spa treatment (massage, manicure, pedicure, etc.)
• Target or Amazon gift card
• Car detailing
• Sport/music/etc. event tickets
• Meal delivery subscription
• Grocery store coupons
• Gift card for chosen local vendor
• Content gift card (Audible, Amazon, local bookstore, etc.)
• School/arts and crafts supplies gift card

For now, please join us in congratulating both Theresa H. and Niccole P. in being the first two backers chosen for our program.

We’re Coming to New York City

Speaking of things to celebrate, we’re also happy to announce that we’ll be doing our first major public intro to Snorble® in the Big Apple next month when we attend Sweet Suite.

At Sweet Suite 2022, guests will get up close and personal with the coolest new toys, collectibles, video games, and more from popular toy companies. This party is all about fun, and it’s full of interactive experiences like photo opps, contests, games, and so much more. 

As testing with our little buddy continues and we prepare to move into our beta experience with a select number of backers, we’re excited to be showcasing Snorble to those in attendance. Of course, we’ll be sharing plenty through our social platforms the whole time we’re there. So, keep an eye out for those updates!

Sincerely,
Team Snorble

Fri Jun 3 '22 Announcement
almost 2 years ago – Fri, Jun 03, 2022 at 11:47:39 AM

When we launched our Indiegogo, we invited you to join us on a journey as we brought Snorble® to life, and we’re so glad that all of you chose to do just that.

As we mentioned in our last update, we’re now working on shipping our little buddy out in batches and will be keeping everyone up-to-date as Snorble begins to make their way to all of you who invited them to become a part of your family.

While you’re waiting, we wanted to show our appreciation for your support of what we’re doing, and so we’ve started our Backer Appreciation Program.

Below you can find a list of options that we’ll be offering to each person who is randomly chosen over the coming weeks. If you’re one of those people, you will be given the chance to pick a number of items for a total value of $300. From there, our team will work with you to ensure you get the treatment you deserve to ease some of the pressure that daily life throws at us!

Backer Appreciation Program Items

• House cleaning
• Spa treatment (massage, manicure, pedicure, etc.)
• Target or Amazon gift card
• Car detailing
• Sport/music/etc. event tickets
• Meal delivery subscription
• Grocery store coupons
• Gift card for chosen local vendor
• Content gift card (Audible, Amazon, local bookstore, etc.)
• School/arts and crafts supplies gift card

In order to ensure this program benefits those we intend, only backers who have preordered Snorble prior to June 1st, 2022 will be eligible.

Keep an eye on your inbox each week to see if you are one of the chosen backers, and be sure to visit our Indiegogo campaign page for regular updates as we show our appreciation with a little something extra.

Building Lullaboo™

Speaking of something extra, we recently announced our plans to launch Lullaboo Studios, an initiative that will merge the art of content creation and storytelling with the latest developments in technology to produce stories that transcend devices and time.

To realize the vision of this unique and progressive platform, we've paired former Showtime and Warner Bros. executive Donald Buckley with our Animation Director, Daniel Luke, to serve as Co-Heads of the studio.

To find out more about this new initiative, and just why our team is excited about it, visit our blog.

Updating Your Info

As we get closer to shipping to you, we want to make sure we have the right information. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Sincerely,
Team Snorble

Note: Due to the issues caused by the developing shipping crisis, we will provide an exact shipping date for your Snorble® when they have arrived at our fulfillment center and been sent to you. When this happens, you will receive a notice as well as a tracking number to keep an eye on our little buddy as they finish the journey to meet your family.

Wed May 18 '22 Announcement
almost 2 years ago – Wed, May 18, 2022 at 11:03:50 AM

We’re excited! Actually, we’re beyond excited - we’re ecstatic to be closing in on shipping the first Snorbles to ever venture out into the world.

Snorble® is on the way as we speak, from our manufacturing facility in China to the United States where our fulfillment center will soon send Snorble to welcoming homes to delight your child and help enhance your family’s daily habits and routines.

Our first shipment will be ‘live beta experience’ Snorbles, which will be sent to an initial group of backers and we will invite their feedback and details of experiences with our interactive buddy. Delivery of the remaining Snorbles will then commence in later batches as we prioritize shipping to you, our backers, before anyone else has an opportunity to take Snorble home off a store shelf.

Our sincere apologies for making you wait a little longer. A combination of manufacturing hurdles, the continued global shipping crisis, and even land travel restrictions related to the human tragedy unfolding in Eastern Europe have hampered our international transportation.

As a thank you for your patience, we will be kicking off a weekly ‘Backer Appreciation Program’ for an exclusive chance to select some cool items aimed at helping to ease some of the pressure that daily life throws at us. As parents ourselves, we know that something as simple as the opportunity to indulge in a pedicure, or a massage, or having your car detailed to get stubborn stains out of a child’s seat can prove just enough to help life reset before the next challenge comes your way.

Please keep an eye out for our next update, which will include details of our Backer Appreciation Program when we can reveal which items you might choose if you are randomly selected as you’re waiting on Snorble to arrive.

In the meantime, we thank you again for your patience.

Sincerely,
Mike Rizkalla
CEO and Co-Founder

Wed Apr 27 '22 Announcement
almost 2 years ago – Wed, Apr 27, 2022 at 08:00:31 AM

As we mentioned in our update about the app last month, we’ve been working with our factory in China to produce the tools needed to manufacture our little buddy. Although we included a short video clip in that update, we wanted to share more with you today to give you an idea of what we’ve accomplished over the last while to make an adorable character come to life.

In order to mass produce a product, the various pieces must also be created in large quantities. Ideally, this will be done quickly while maintaining a high degree of quality, and that means making sure everything is right from the very start.

Pictured above is a tool (yes, it confuses some of us on the team too, but our engineers assure us it’s not the same sort of tool as a hammer) that the factory created to produce pieces of our projector. Each one of these tools have been designed using specs provided by us, and then tested to ensure they produced the desired results.

Since Snorble involves so many pieces, and we need all of them to work perfectly and fit together within their tiny frame, no detail is ignored. In the picture above, you can see a worker polishing one of the tools used to create a lens for our custom projector that we mentioned in the last update.

As things progress, keep an eye out for more updates from the factory in the next little while. Needless to say, it’s not an easy task, but we know the end result will be worth it!

10,000,000 Signs of Support

Of course, we couldn’t have come this far without the support of so many people beyond our team, and that includes all of you. You were some of the first people to back our little buddy, and we’re incredibly grateful for that. Thank you.

Along with you, we’re happy to announce that another group, GK Venture Partners, has shown their belief in what we’re doing by investing $10,000,000 in Snorble.

This sort of investment is rare in a company at our stage, and we’re thrilled to know that our mission to impact families is shared with GK Venture Partners. Thanks to their support, we’ve been able to expand our team, accelerate a number of projects, and focus on doing what needs to be done to get Snorble to all of you. We’ll also now be able to dive further into the world of Lullaboo™ in a number of unique ways, but more on that later.

For now, if you’d like to read more about the investment and what it means for Snorble, please visit our website.

Even More Support

While you’re visiting our website, we also recommend that you take a look at the Resources section that we’ve continued to expand over the last while with even more helpful articles around such things as sleep, developmental milestones, emotional regulation, and much more.

Furthering our mission to not only engage with your child, but to also empower you, this is just a part of the information we’ll be providing in the mobile app to support your choices as a parent.

Finally, a little housekeeping note. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Have a great day,
Team Snorble