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Snorble®

Created by Team Snorble

Snorble is a smart companion for children designed to promote healthy habits, educational advancement, and social-emotional development.

Latest Updates from Our Project:

Wed Apr 13 '22 Announcement
almost 2 years ago – Wed, Apr 13, 2022 at 07:45:03 AM

Image contains a photo of a large room with white padded walls. In the middle of the room, there is a table with a Snorble® sitting on it.

Our previous update focused on the companion mobile app, so now we’re going to bring it all back to our little buddy. Well, that and a few other bits of news, but mostly we’re going to talk about Snorble®.

Nobody Puts Snorble in the Corner

First though, we thought we would show you a pic from one of the many tests we’ve been doing with Snorble, and it just so happens to connect with the previous update around the app.

In fact, connecting is what the pic above is all about.

With both wifi and Bluetooth, some of the many tests Snorble is undergoing involve assessing the range, reliability, and other capabilities of both technologies. So, our little buddy has been isolated a number of times lately to ensure that they can communicate great with your family, the phone app, and other devices in the future.

Image contains a photo of a man holding a small projector and smiling.

A Different Sort of Company Projection

On the opposite end of isolation, we mentioned previously that two of our team members, Mike and Steve, visited one of our partners, OLogic, in California and spent some time working together. One of the many things they focused on (pun intended) was our custom projector, and we’re thrilled with the results of all the hard work everyone has put in to create exactly what we wanted.

Thanks to everyone’s efforts, we’ll be able to bring Snorble to life without the use of a traditional screen that so many other devices have. For many reasons, this is a big plus, and it’s just one part of the efforts we’re putting into ensuring every little detail is attended to.

Image contains a photo of two small circuit boards with the Snorble® and OLogic logos on them.

Speaking of little, Steve and Mike were also able to take some pics of the custom chips we’ve been designing with our partners. With so much technology packed into Snorble, including the aforementioned wifi, Bluetooth, and custom projector, these chips will play an important role in ensuring our little buddy provides a magical experience to your family.

Image contains a photo of a man in a white dress shirt smiling at the camera.

Attracting Attention

Helping us to further develop that magical experience, we’re pleased to announce another new addition to our team: Vaitari Anderson.

As our Chief Experience Officer, Vaitari will be using his previous experience with clients such as Nike, Nat Geo, Snapchat, Facebook, Tik-Tok, Nickelodeon, MGM Resorts, Pepsi, and Harper Collins to help accelerate our presence in the world. Previously named one of AdAge’s 40 Under 40 for his outstanding work in the areas of broadcast and virtual reality on projects for the Las Vegas Convention and Visitors Authority (LVCVA), we can’t wait to see what he comes up with to introduce even more families to our little buddy!

For more on Vaitari, including why our family-oriented culture drew him to the company, please visit our website.

Image contains an illustration of the word "Lullaboost!"

You're Halfway There!

As we keep working on getting things in order to introduce Snorble to your family, we wanted to end this update with a little pick-me-up as we know Wednesdays can be tough.

Since Snorble includes mindfulness for your child, we thought it would be great to support you as well with positive affirmations and other wonderful things related to parenting, which we call “Lullaboosts.”

If you haven’t already seen them, you can find several of them (as well as a couple Lullaboogie dance breaks) on our TikTok channel.

Have a great day,
Team Snorble

Wed Mar 30 '22 Announcement
almost 2 years ago – Wed, Mar 30, 2022 at 12:12:02 PM

Image contains three shots of the Snorble® mobile phone app that show the preset bedtime routine screens.

As we continue to work towards shipping our little buddy to all of you, we’re not only fine-tuning Snorble themselves, we’re also working on the companion app that will offer a number of unique features for you and those in your village (more on that below). Today, we thought we would share a little bit about what we have in store for all of you with the app.

Age Appropriate Bedtime Routines Right Out-of-the-Box

When it comes to setting your family up for success, it’s clear that getting a good night’s sleep is top of the list. Having good sleep hygiene is an essential skill that will promote overall health and wellness for life.

With this in mind, we’ve worked with sleep experts and early childhood educators to develop the ideal bedtime routine for your child based on their age – and we’ve made it simple. Tell us the age of your child and the Snorble App will give you a recommended bedtime routine to ensure learning these skills is fun and magical for the whole family.

Age Presets

  • 0 - 2 years old
  • 2 - 3 years old
  • 3 - 4 years old
  • 4 - 6 years old
  • 6 - 8 years old
  • 8+ years old

Image contains three shots from the Snorble® mobile phone app that show the customized bedtime routine settings.

You’re in Control

Of course, these bedtime routine suggestions (like so many other things in the app), will be customizable by you. We know every family is different, and you’re the best judge of what your family needs, so we’ve made each step in our bedtime routine easy to customize.

You can reorder, add or remove steps, edit the frequency and timing, and add optional activities depending on your little one’s needs and whether or not they change over time.

Image contains three shots of the Snorble® mobile phone app that show the village setup screens.

It Takes a Village

At Snorble, we believe family is the most important thing, and we know it takes all kinds of people to raise our children. That’s why the Snorble App will make it easy to invite others into your village, while also ensuring you maintain control. By assigning specific permission sets to each new addition, you can ensure other members of your village are able to follow the routine you set when needed.

Permission Sets

  • Guardians (usually parents) have full access to all of the Snorble App features
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  • Caregivers (like baby-sitters and grandparents) can view and play your child’s bedtime routine so it stays consistent.

Image contains a photo of two men, smiling and looking at the camera.

Our Team is Growing

Speaking of needing a village, we recently announced the addition of two new members to our team! In case you missed the news, we welcomed Thomas Chan as Vice President of Software Engineering and Platforms and Ed Gershowitz as Chief Revenue Officer and Executive Vice President of Sales. With decades of experience in their respective fields, Thomas and Ed have previously worked with Hasbro, Chanel, Nike, Tyco Toys, and more on products including Transformers, My Little Pony, and the Nike Ballers Network.

Needless to say, we’re incredibly excited to have them involved with what we’re doing!

Image contains a video thumbnail with a bright red play button in the middle.

Everyone’s Working on Snorble!

Finally, we wanted to include this little clip recorded in our factory in China from early this month when they were working on developing the tools needed to produce Snorble. Also, for those following us on Twitter, you may have caught a pic of our CEO and Engineering and Manufacturing lead visiting one of our partners in California to ensure things are going as planned there too. As things continue to progress, we’ll be sure to share more with you, so stay tuned!

Hope all is well,
Team Snorble

Wed Mar 2 '22 Announcement
about 2 years ago – Wed, Mar 02, 2022 at 07:14:42 AM

Image consists of two horizontal bars of solid colour to make the flag of Ukraine. The top one is blue, and the bottom one is yellow.

Like everyone else in the world, we are shocked by what is currently happening in Ukraine. Snorble loves all children, and believes they all deserve to be safe. We are thinking of everyone in Ukraine, including our business partners, while hoping for a quick and peaceful resolution.

Love,
Team Snorble

Tue Mar 1 '22 Announcement
about 2 years ago – Tue, Mar 01, 2022 at 11:48:47 AM

Image contains a photo of a woman, Dee Loft, in a raincoat in the center. On her right and left, there are two small children smiling with their eyes closed.

As we mentioned in our last update, we're currently working on testing a number of alpha units to prepare for production, and things are going great.

While we do that, we thought we would continue to introduce you to our team members. Here's an excerpt from a piece we just posted on our website:

One of our core goals at Snorble Inc is to positively impact people’s lives. Our basic philosophy is that bringing balance to a child’s routine can create a brighter day and calmer night for everyone in the family.

For Dee, who joined Team Snorble in the new year as our Senior Product Manager, her role has become more than helping Snorble progress towards being able to achieve those goals. Dee herself is seeing the positive impact of working for Snorble rub off in her personal life.

Dee’s family suffered a tragedy three years ago and since then she has juggled guiding her young son through acute anxiety, managing a seven-person household, adjusting to multiple employment changes, locating to a new city, and refocusing her career direction.

Who better than Dee herself to give some background on her personal situation and then come back to our point that her association with Snorble is already creating positivity for her family?

“My son, especially, has experienced a lot of trauma,” Dee explains. "When he was really young his dad and I separated, and he had a lot of separation anxiety being away from his dad and that's a worry that three-year-olds just shouldn't have. We sought help for him, but his anxiety kept escalating. When he was six, his dad passed away from complications associated with the flu, and my son's change in behavior and cognitive abilities was dramatic. Less than a year later the pandemic happened and suddenly thousands of people were dying from similar symptoms. My son was terrified.”

"The prolonged anxiety and stress my son experienced affected him in so many ways. He went from being a happy three-year-old who was very good at following instructions – like, put on your coat and shoes, and go to the bathroom before we go out – to a school-aged child who can only follow one instruction at a time. He has a really hard time focusing and processing information.”

“He started having panic attacks at bedtime. We were pretty good at keeping him busy during the day, but at night there was nothing to keep his mind from filling with his worries, all he thought about was missing his dad and fear of Covid-19.”

“One night, it was so bad and nothing I did helped to calm him, I took him to the children's hospital where we were finally referred to a child psychologist. I will forever be grateful for that, my son and I learned so much about emotional coaching and it really has helped.”

To read the rest of the piece and find out how Dee has already seen her family benefit from what she's learned through working with Snorble, just visit our blog.

Finally, we also want to mention that today is Baby Sleep Day. As a company that understands how important sleep is to babies (and everyone else), we're happy to acknowledge the work of the Pediatric Sleep Council in spreading awareness about the topic. For more info, read the press release on our blog.

Sincerely,

Team Snorble

Thu Jan 27 '22 Announcement
about 2 years ago – Thu, Jan 27, 2022 at 05:58:48 AM

Image contains a photo of a Snorble alpha unit with a hand removing the lens. The projector is seen within the unit.

With a new year upon us, we're feeling refreshed and ready to make 2022 an even bigger year for Snorble®! We ended 2021 with some great messages from all of you about the holiday gifts, and we’re excited to hear from you even more this year as we get closer and closer to sending our little buddy to your homes.

With that in mind, our manufacturing and production team have been making great progress and we wanted to share some of that with you since you've been instrumental in making this all happen.

First up, we're happy to report that we’ve been working with our factory to get things in place for the moment we start production while also ensuring strict quality standards and testing procedures. They’ve been crucial in finding local alternative sources for components and other options that will make things run smoothly. Overall, we've implemented an aggressive schedule and they’re committed to helping us make it happen.

In other areas, we've had similar success.

We’re currently building 20 alpha units to do further testing, and they are using custom control boards and the latest Snorble software, which is a huge milestone on the path to production. With eight different boards required for each alpha unit, we're now able to test functionality in a Snorble that is extremely close to production. Better yet, our first run using the new boards passed our initial testing, which is almost unheard of at this stage!

Building on the progress our team has already made, the recent addition of a Product Manager, Dee Loft, will ensure we continue to move forward on the way to shipping to you in June.

Thanks to your support, we’re going to do just that.

Sincerely,
Team Snorble