Snorble®

Fri Jun 3 '22 Announcement
almost 4 years ago – Fri, Jun 03, 2022 at 11:47:39 AM

When we launched our Indiegogo, we invited you to join us on a journey as we brought Snorble® to life, and we’re so glad that all of you chose to do just that.

As we mentioned in our last update, we’re now working on shipping our little buddy out in batches and will be keeping everyone up-to-date as Snorble begins to make their way to all of you who invited them to become a part of your family.

While you’re waiting, we wanted to show our appreciation for your support of what we’re doing, and so we’ve started our Backer Appreciation Program.

Below you can find a list of options that we’ll be offering to each person who is randomly chosen over the coming weeks. If you’re one of those people, you will be given the chance to pick a number of items for a total value of $300. From there, our team will work with you to ensure you get the treatment you deserve to ease some of the pressure that daily life throws at us!

Backer Appreciation Program Items

• House cleaning
• Spa treatment (massage, manicure, pedicure, etc.)
• Target or Amazon gift card
• Car detailing
• Sport/music/etc. event tickets
• Meal delivery subscription
• Grocery store coupons
• Gift card for chosen local vendor
• Content gift card (Audible, Amazon, local bookstore, etc.)
• School/arts and crafts supplies gift card

In order to ensure this program benefits those we intend, only backers who have preordered Snorble prior to June 1st, 2022 will be eligible.

Keep an eye on your inbox each week to see if you are one of the chosen backers, and be sure to visit our Indiegogo campaign page for regular updates as we show our appreciation with a little something extra.

Building Lullaboo™

Speaking of something extra, we recently announced our plans to launch Lullaboo Studios, an initiative that will merge the art of content creation and storytelling with the latest developments in technology to produce stories that transcend devices and time.

To realize the vision of this unique and progressive platform, we've paired former Showtime and Warner Bros. executive Donald Buckley with our Animation Director, Daniel Luke, to serve as Co-Heads of the studio.

To find out more about this new initiative, and just why our team is excited about it, visit our blog.

Updating Your Info

As we get closer to shipping to you, we want to make sure we have the right information. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Sincerely,
Team Snorble

Note: Due to the issues caused by the developing shipping crisis, we will provide an exact shipping date for your Snorble® when they have arrived at our fulfillment center and been sent to you. When this happens, you will receive a notice as well as a tracking number to keep an eye on our little buddy as they finish the journey to meet your family.

Wed May 18 '22 Announcement
almost 4 years ago – Wed, May 18, 2022 at 11:03:50 AM

We’re excited! Actually, we’re beyond excited - we’re ecstatic to be closing in on shipping the first Snorbles to ever venture out into the world.

Snorble® is on the way as we speak, from our manufacturing facility in China to the United States where our fulfillment center will soon send Snorble to welcoming homes to delight your child and help enhance your family’s daily habits and routines.

Our first shipment will be ‘live beta experience’ Snorbles, which will be sent to an initial group of backers and we will invite their feedback and details of experiences with our interactive buddy. Delivery of the remaining Snorbles will then commence in later batches as we prioritize shipping to you, our backers, before anyone else has an opportunity to take Snorble home off a store shelf.

Our sincere apologies for making you wait a little longer. A combination of manufacturing hurdles, the continued global shipping crisis, and even land travel restrictions related to the human tragedy unfolding in Eastern Europe have hampered our international transportation.

As a thank you for your patience, we will be kicking off a weekly ‘Backer Appreciation Program’ for an exclusive chance to select some cool items aimed at helping to ease some of the pressure that daily life throws at us. As parents ourselves, we know that something as simple as the opportunity to indulge in a pedicure, or a massage, or having your car detailed to get stubborn stains out of a child’s seat can prove just enough to help life reset before the next challenge comes your way.

Please keep an eye out for our next update, which will include details of our Backer Appreciation Program when we can reveal which items you might choose if you are randomly selected as you’re waiting on Snorble to arrive.

In the meantime, we thank you again for your patience.

Sincerely,
Mike Rizkalla
CEO and Co-Founder

Wed Apr 27 '22 Announcement
almost 4 years ago – Wed, Apr 27, 2022 at 08:00:31 AM

As we mentioned in our update about the app last month, we’ve been working with our factory in China to produce the tools needed to manufacture our little buddy. Although we included a short video clip in that update, we wanted to share more with you today to give you an idea of what we’ve accomplished over the last while to make an adorable character come to life.

In order to mass produce a product, the various pieces must also be created in large quantities. Ideally, this will be done quickly while maintaining a high degree of quality, and that means making sure everything is right from the very start.

Pictured above is a tool (yes, it confuses some of us on the team too, but our engineers assure us it’s not the same sort of tool as a hammer) that the factory created to produce pieces of our projector. Each one of these tools have been designed using specs provided by us, and then tested to ensure they produced the desired results.

Since Snorble involves so many pieces, and we need all of them to work perfectly and fit together within their tiny frame, no detail is ignored. In the picture above, you can see a worker polishing one of the tools used to create a lens for our custom projector that we mentioned in the last update.

As things progress, keep an eye out for more updates from the factory in the next little while. Needless to say, it’s not an easy task, but we know the end result will be worth it!

10,000,000 Signs of Support

Of course, we couldn’t have come this far without the support of so many people beyond our team, and that includes all of you. You were some of the first people to back our little buddy, and we’re incredibly grateful for that. Thank you.

Along with you, we’re happy to announce that another group, GK Venture Partners, has shown their belief in what we’re doing by investing $10,000,000 in Snorble.

This sort of investment is rare in a company at our stage, and we’re thrilled to know that our mission to impact families is shared with GK Venture Partners. Thanks to their support, we’ve been able to expand our team, accelerate a number of projects, and focus on doing what needs to be done to get Snorble to all of you. We’ll also now be able to dive further into the world of Lullaboo™ in a number of unique ways, but more on that later.

For now, if you’d like to read more about the investment and what it means for Snorble, please visit our website.

Even More Support

While you’re visiting our website, we also recommend that you take a look at the Resources section that we’ve continued to expand over the last while with even more helpful articles around such things as sleep, developmental milestones, emotional regulation, and much more.

Furthering our mission to not only engage with your child, but to also empower you, this is just a part of the information we’ll be providing in the mobile app to support your choices as a parent.

Finally, a little housekeeping note. If you need to change anything related to your preorder, you can do so by visiting BackerKit. Simply follow this link, enter your email, and away you go!

Have a great day,
Team Snorble

Wed Apr 13 '22 Announcement
almost 4 years ago – Wed, Apr 13, 2022 at 07:45:03 AM

Our previous update focused on the companion mobile app, so now we’re going to bring it all back to our little buddy. Well, that and a few other bits of news, but mostly we’re going to talk about Snorble®.

Nobody Puts Snorble in the Corner

First though, we thought we would show you a pic from one of the many tests we’ve been doing with Snorble, and it just so happens to connect with the previous update around the app.

In fact, connecting is what the pic above is all about.

With both wifi and Bluetooth, some of the many tests Snorble is undergoing involve assessing the range, reliability, and other capabilities of both technologies. So, our little buddy has been isolated a number of times lately to ensure that they can communicate great with your family, the phone app, and other devices in the future.

A Different Sort of Company Projection

On the opposite end of isolation, we mentioned previously that two of our team members, Mike and Steve, visited one of our partners, OLogic, in California and spent some time working together. One of the many things they focused on (pun intended) was our custom projector, and we’re thrilled with the results of all the hard work everyone has put in to create exactly what we wanted.

Thanks to everyone’s efforts, we’ll be able to bring Snorble to life without the use of a traditional screen that so many other devices have. For many reasons, this is a big plus, and it’s just one part of the efforts we’re putting into ensuring every little detail is attended to.

Speaking of little, Steve and Mike were also able to take some pics of the custom chips we’ve been designing with our partners. With so much technology packed into Snorble, including the aforementioned wifi, Bluetooth, and custom projector, these chips will play an important role in ensuring our little buddy provides a magical experience to your family.

Attracting Attention

Helping us to further develop that magical experience, we’re pleased to announce another new addition to our team: Vaitari Anderson.

As our Chief Experience Officer, Vaitari will be using his previous experience with clients such as Nike, Nat Geo, Snapchat, Facebook, Tik-Tok, Nickelodeon, MGM Resorts, Pepsi, and Harper Collins to help accelerate our presence in the world. Previously named one of AdAge’s 40 Under 40 for his outstanding work in the areas of broadcast and virtual reality on projects for the Las Vegas Convention and Visitors Authority (LVCVA), we can’t wait to see what he comes up with to introduce even more families to our little buddy!

For more on Vaitari, including why our family-oriented culture drew him to the company, please visit our website.

You're Halfway There!

As we keep working on getting things in order to introduce Snorble to your family, we wanted to end this update with a little pick-me-up as we know Wednesdays can be tough.

Since Snorble includes mindfulness for your child, we thought it would be great to support you as well with positive affirmations and other wonderful things related to parenting, which we call “Lullaboosts.”

If you haven’t already seen them, you can find several of them (as well as a couple Lullaboogie dance breaks) on our TikTok channel.

Have a great day,
Team Snorble

Wed Mar 30 '22 Announcement
about 4 years ago – Wed, Mar 30, 2022 at 12:12:02 PM

As we continue to work towards shipping our little buddy to all of you, we’re not only fine-tuning Snorble themselves, we’re also working on the companion app that will offer a number of unique features for you and those in your village (more on that below). Today, we thought we would share a little bit about what we have in store for all of you with the app.

Age Appropriate Bedtime Routines Right Out-of-the-Box

When it comes to setting your family up for success, it’s clear that getting a good night’s sleep is top of the list. Having good sleep hygiene is an essential skill that will promote overall health and wellness for life.

With this in mind, we’ve worked with sleep experts and early childhood educators to develop the ideal bedtime routine for your child based on their age – and we’ve made it simple. Tell us the age of your child and the Snorble App will give you a recommended bedtime routine to ensure learning these skills is fun and magical for the whole family.

Age Presets

• 0 - 2 years old
• 2 - 3 years old
• 3 - 4 years old
• 4 - 6 years old
• 6 - 8 years old
• 8+ years old

You’re in Control

Of course, these bedtime routine suggestions (like so many other things in the app), will be customizable by you. We know every family is different, and you’re the best judge of what your family needs, so we’ve made each step in our bedtime routine easy to customize.

You can reorder, add or remove steps, edit the frequency and timing, and add optional activities depending on your little one’s needs and whether or not they change over time.

It Takes a Village

At Snorble, we believe family is the most important thing, and we know it takes all kinds of people to raise our children. That’s why the Snorble App will make it easy to invite others into your village, while also ensuring you maintain control. By assigning specific permission sets to each new addition, you can ensure other members of your village are able to follow the routine you set when needed.

Permission Sets

• Guardians (usually parents) have full access to all of the Snorble App features
.
• Caregivers (like baby-sitters and grandparents) can view and play your child’s bedtime routine so it stays consistent.

Our Team is Growing

Speaking of needing a village, we recently announced the addition of two new members to our team! In case you missed the news, we welcomed Thomas Chan as Vice President of Software Engineering and Platforms and Ed Gershowitz as Chief Revenue Officer and Executive Vice President of Sales. With decades of experience in their respective fields, Thomas and Ed have previously worked with Hasbro, Chanel, Nike, Tyco Toys, and more on products including Transformers, My Little Pony, and the Nike Ballers Network.

Needless to say, we’re incredibly excited to have them involved with what we’re doing!

Everyone’s Working on Snorble!

Finally, we wanted to include this little clip recorded in our factory in China from early this month when they were working on developing the tools needed to produce Snorble. Also, for those following us on Twitter, you may have caught a pic of our CEO and Engineering and Manufacturing lead visiting one of our partners in California to ensure things are going as planned there too. As things continue to progress, we’ll be sure to share more with you, so stay tuned!

Hope all is well,
Team Snorble